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From One-Time Event to Evergreen Asset

From One-Time Event to Evergreen Asset

by Windy Borman | May 18, 2025 | Event Production, Fractional Director of Content, Media

Most founders and CEOs put enormous effort into milestone moments—film premieres, funding announcements, product launches—only to let 90% of their potential value evaporate within 24 hours. Your upcoming event isn’t just a flash of visibility; it’s the...
Transform Your Video Content from Cost Center to Proft Engine

Transform Your Video Content from Cost Center to Proft Engine

by Windy Borman | May 15, 2025 | Fractional Director of Content, Media

Are you sitting on a goldmine of video content that’s not generating revenue? You’re not alone. As a founder, you’ve invested countless hours and resources into creating videos, but the return on investment can feel more like a question mark (?) than...
Beyond Ticket Sales: The Art of Turning Events into Revenue Engines

Beyond Ticket Sales: The Art of Turning Events into Revenue Engines

by Windy Borman | May 12, 2025 | Event Production, Fractional Director of Content, Media

Picture this: Your next event generates revenue long after the last attendee leaves. Sounds too good to be true, right? Let me show you how your events can become perpetual profit centers through strategic content. The Missed Opportunity Most founders and CEOs see...
Press Release: Women in Cannabis Study Recognized By Clio Cannabis Awards For Achievement in Advocacy

Press Release: Women in Cannabis Study Recognized By Clio Cannabis Awards For Achievement in Advocacy

by Windy Borman | Nov 22, 2023 | Media, Press Release

November 1, 2023 — Limington, Maine — The Women in Cannabis Study, a groundbreaking living history of women working in weed, has been honored by the prestigious Clio Cannabis Awards for its work toward changing the current narratives in the nascent...

The Canna Mom Show: Cannabis Fairy Godmothers and Puffragettes

by Windy Borman | Nov 11, 2021 | Mary Janes Blog, Media

Windy Borman is the executive producer and director of a great documentary, Mary Janes: The Women of Weed, where she is highlighting the stories of women breaking barriers and building businesses in cannabis. Joyce Gerber, the host of The Canna Mom Show, loves the...
HIGH HERSTORY: Canna Culture: Director Windy Borman, “Mary Janes: The Women of Weed”

HIGH HERSTORY: Canna Culture: Director Windy Borman, “Mary Janes: The Women of Weed”

by Windy Borman | Sep 27, 2021 | Mary Janes Blog, Media

High Herstory is a media brand that creates space for women & femmes to explore the responsible consumption of cannabis while bringing to life meaningful, stigma-changing visuals at the intersection of weed and culture. The “High Herstory” series...
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